The seemingly simple Nike 2018 Gürteltasche, a 15cm black (Negro/Blanco) waist pack, offers a microcosm of the larger trends in athletic apparel and accessories. Its concise description – “Nike 2018 Gürteltasche, 15 cm, Schwarz (Negro/Blanco)” – belies a complex story encompassing design, manufacturing, marketing, and consumer demand. This article will explore this seemingly small item, placing it within the context of Nike's broader product strategy and the evolving market for athletic accessories. We'll also delve into the implications of the phrase "billiger," suggesting a focus on affordability and value within the Nike brand portfolio.
The Amazon.de listing, "Nike 2018 Gürteltasche, 15 cm, Schwarz (Negro/Blanco) : Amazon.de: Sports & Outdoors," immediately positions the product within a specific online marketplace and target demographic. The inclusion of "Sports & Outdoors" signals its intended functionality and target customer: individuals engaging in physical activity or those who appreciate the sporty aesthetic. The German language ("Gürteltasche" for waist bag) indicates a European market focus, specifically Germany, as evidenced by the delivery address option for Kassel, 34117. This geographical specificity highlights the international reach of Nike's product distribution and the adaptation of product descriptions to local markets.
Analyzing the Product: Nike 2018 Gürteltasche
The dimensions – 15cm – suggest a compact, minimalist design, ideal for carrying essential items during workouts, commutes, or casual outings. The color scheme, "Schwarz (Negro/Blanco)," translates to black (Negro) and white (Blanco), a classic and versatile combination that appeals to a broad audience. The "2018" designation points to its release year, providing a timeframe for understanding its design context within Nike's overall product lifecycle. This date is significant as it falls within a period where Nike was heavily focused on expanding its lifestyle apparel and accessories beyond purely athletic performance gear.
The "billiger" aspect is crucial. This German word, meaning "cheaper" or "more affordable," suggests that this particular Nike Gürteltasche was positioned at a lower price point compared to other Nike products or competitor offerings. This strategic pricing allows Nike to cater to a wider range of consumers, including those on a budget, while maintaining brand recognition and quality. This strategy is common within the athletic apparel industry, where brands offer a tiered pricing structure to maximize market penetration.
Comparison with Related Products:
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